The consumer research company formerly known as NPD has become ‘Circana’ – and spots a political book on a fast rise in the US. '”And with that, McLean reports that the United States’ print-book market going into March—the week ending March 4—”has been tracking very close to the 2022 numbers for the last three weeks. The market rose 709,000 units this week as is usual in the first week of March, which is Seuss Week, a national literacy event in honor of Dr. Seuss’ birthday. 1 title was an adult nonfiction book, [Florida governor] Ron DeSantis’ The Courage to be Free, signaling that a new political science cycle is upon us.”Gov. More from Publishing Perspectives on industry statistics is here, more on the NPD Group’s work is here, more on the work of Kristen McLean is here, more on political books is here, and more on the United States book industry is here.

Source: CNN March 13, 2023 18:22 UTC