Patrons can expect a 30 per cent ticket discount on those days, Cineplex said, with Scene members receiving an additional 10 per cent savings. Canada’s largest movie theatre company says it’s putting into effect Tuesday discount pricing for all screenings running from Friday to Aug. 31. Hollywood’s cruel summer of box-office flops has Cineplex hoping to reel in elusive audiences with a cheap movie ticket offer. Food purchases are especially important to exhibitors because movie ticket sales go almost entirely to the studios. For the first time this summer, Cineplex offered a pass that allowed customers to buy a bulk number of tickets at a cheaper price.

Source: thestar August 25, 2017 22:18 UTC