When people think about movies, their minds first go to the stars, the studios, the glamour. But the movie business is about everybody: the people working the concession stands, running the equipment, taking tickets, booking movies, selling advertising and cleaning bathrooms in local theaters. In addition to the help theater employees need from the government, the theatrical exhibition community needs strategic and forward-thinking partnership from the studios. When this crisis passes, the need for collective human engagement, the need to live and love and laugh and cry together,will be more powerful than ever. Maybe, like me, you thought you were going to the movies for surround sound, or Goobers, or soda and popcorn, or movie stars.

Source: Washington Post March 21, 2020 00:00 UTC