Butcheries are quite often cheaper than supermarkets, and your specialist grocery stores are quite often cheaper than supermarkets. This effectively adopts the original supermarket model and Vickery believes integrity will be the key to success. I don’t think people are getting a fair deal, or people don’t believe they’re getting a fair deal with the supermarket. So, if you come out and you promise fairness, then it’s up to us to live up to that promise. Shane Vickery and his son Ethan prepare to open independent Christchurch supermarket Kai Co in the Northwood Supa Centre.

Source: Stuff January 06, 2026 14:31 UTC