Anna OkonChivita 100% has announced the creation of packs of its products to promote breakfast among consumers. The packs, tagged ‘Chivita 100% Limited Edition, according to the brand, features football stars who make up its ‘breakfast with the stars’ campaign aimed at providing football loving Nigerians with the opportunity to enjoy and share healthy and complete breakfast moments with the stars. The statement read in part, “The new Chivita 100% Limited Edition packs seek to motivate and drive aspiration connection between consumers and their favourite football stars, as well as promote an active lifestyle through a complete breakfast and celebration of 100 per cent achievement. “The objective of the Chivita 100% Limited Edition packs is to leverage our passion for football in Nigeria to generate excitement among consumers by giving them an opportunity to have breakfast with great football stars. Consumers now have one special reason to stay motivated and achieve 100 per cent success like these football stars when they start their day with Chivita 100%,” he stated.

Source: Punch January 05, 2018 03:45 UTC