The program lets customers earn free meals at Chipotle by, well, eating more Chipotle. We love your food, Chipotle, whether you offer rewards or not. Chiptopia rewards frequent visits to Chipotle, rather than dollars spent. Invent a rewards program, of course. The company is launching a new summertime rewards program called "Chiptopia" this week, with plans to run it through the end of September.

Source: Huffington Post June 28, 2016 14:15 UTC