BEIJING (Global Times): Jin Xing, China's most famous transgender star, recently became the new face of Dior. In a video, the star said that she supports women's independence and diverse individuality and that these qualities are what the fragrance tries to deliver. Besides the voices of support, some other netizens finding Dior's decision to embrace Jin a well-thought marketing move. "The consumer portrait of women who pursue the luxury brand Dior suggests that maybe they are generally more financially capable, as the brand is expensive, and are cosmopolitan career women, because the brand is also a symbol of social status and sophistication. - Global Times

Source: The Star May 27, 2021 11:39 UTC