Chinese newspaper urges rules for ads on medical beautyReuters, BEIJINGChina’s People’s Daily newspaper said it was “imperative and urgent” to regulate advertisements bombarding people with recommendations for cosmetic surgery, procedures and treatments, as the ads have become excessive, with some making false claims. The People’s Daily said that some advertisements associate good looks with “high-quality,” “diligence” and “success,” fabricating stories about “plastic surgery changing one’s destiny” and distorting aesthetic perceptions. Last month, the Chinese State Administration for Market Regulation drafted guidelines to regulate the medical aesthetics sector’s advertising practices, saying that they were prompting societal anxiety over people’s looks. Demand for plastic surgery or medical aesthetic treatment has boomed in China in the past few years, with procedures to make one’s eyes wider or nose higher among the most popular. However, the ads have been criticized for failing to caution people about risks.

Source: Taipei Times September 14, 2021 15:56 UTC