PARIS (Reuters) – Chinese fashion labels, including Shang Xia, Icicle and Fosun Fashion Group, are embracing Paris as a springboard for their international ambitions, opening flagship stores in the city and hiring French designers to burnish their credentials. “Chinese luxury brands are still quite niche,” Kathryn Parker, a luxury sector analyst with Jefferies, said. Shang Xia showed its commitment to Paris when it held its first fashion show on Monday on the official Paris Fashion Week schedule, sending a lineup of models in polished suits in bright colours along a circular runway. “It’s a very bold move to do a show in Paris Fashion Week,” said Exor managing director Suzanne Heywood, who is also chairman of Shang Xia. Icicle’s founders chose Paris over London, New York and Milan for their investment, setting up design studios, and recruiting talent from French luxury labels.

Source: MetroXpress October 06, 2021 12:45 UTC