According to Jumia Mobile Report 2019, the average amount spent to purchase a smartphone on the platform in 2014 was Sh18,500 ($186), reducing to Sh9,600 ($97) in 2016 and 8500($86) in 2018 respectively. The smartphone industry has remained a truly competitive landscape throughout the years, with Chinese brands dominating both Kenyan and African marketsIn 2018, Jumia recorded top mobile sales in Infinix brands. Xiaomi and Huawei were seen as strong new entrants, gaining five per cent and nine per cent market share on Jumia respectively in the year. Despite the price of smartphones falling, smartphone users, continue to focus on specifications along with brand perception and quality. Mobile adoption currently stands at 91 per cent representing 46.94 million users compared to 80 per cent mobile penetration in Africa.

Source: The Star March 11, 2019 21:00 UTC