Chinese brands lift smartphone markethome/Business/Top Business/Chinese brands lift smartphone marketThe local smartphone market received a boost from Chinese brands in 2018, an industry analysis firm said, growing by 4 percent year-on-year. Counterpoint associate director Tarun Pathak said Chinese smartphone manufacturers such as Huawei, Vivo, and OPPO realized substantial growth last year amid efforts to bolster brand awareness. Counterpoint senior analyst Hanish Bhatia said Filipinos could see heightened competition in the entry-level and budget category this year with Chinese brands targeting these segments. “The market moved towards higher price bands in 2018 as first-time smartphone users upgraded. Easy financing options are also enabling Filipinos to purchase smartphones in a higher price range,” Bhatia also said.

Source: Manila Times April 19, 2019 16:07 UTC