“I think it is a huge blessing that we can work 996,” Ma said, according to Alibaba’s WeChat account post on Friday. Ma told Alibaba’s employees that they should be willing to pay the price for choosing to join "China’s top-ranked" company. “It’s okay that we work 996, even ‘9107’ is acceptable. Salary is the problem,” wrote one commenter to Alibaba's Weibo post. The project has been dubbed “996.ICU,” in reference to the fact the workers following the 996 work schedule are risk of ending up in the Intensive Care Unit (ICU).

Source: Forbes April 14, 2019 14:25 UTC