GWM plans to set up a European factory to make 300,000 cars a year by 2030, requiring close to a hundredfold growth in sales. Meanwhile, GWM's sales in Europe fell 25.4% in 2024 and almost 30% in 2025 to just 3,500 cars. The chart shows the sales performance of several Chinese automakers in Europe going back to 2022, including BYD, Chery, Leapmotor and Great Wall Motor. BYD's sales across Europe more than tripled in 2025 to 187,657 vehicles from 50,912 cars in 2024, with plug-in hybrids among its top sellers. "With resources and technology capabilities, I don’t see why GWM can’t take on rivals in Europe if the company takes a consistent approach to the European market," he said.

Source: The Edge Markets February 13, 2026 09:33 UTC