A separate set of regulations, also published by the State Administration for Market Regulation and Cyberspace Administration of China, also bars online influencers from making false claims. Alibaba’s shares slid as much as 4.2% in Hong Kong, leading losses in peers such as AI video platform Kuaishou, JD and Meituan. Beijing has since 2025 heightened scrutiny of the country’s vast retail arena, particularly after Alibaba, JD and Meituan began spending billions of dollars on subsidies and incentives to try and dominate meal delivery. Some of the new regulations are designed to specifically target misbehaviours of platforms, the online tech companies that connect buyers with sellers. The new rules also require them to protect consumers and user data, and violations can lead to warnings and fines.

Source: The Edge Markets January 07, 2026 06:37 UTC