It’s an eyebrow-raising target, but even before the Hongguang Mini, Wuling had a track record for producing winners in a market that’s defining the new era of driving. The original Hongguang Mini comes in around 20 different base colors, which can be switched up, and buyers can customize the interior as well. Outside of Liuzhou, EV penetration in China is still only around 6% and competition is fierce. The basic Hongguang Mini starts at US$4,500, and even the new Macaron sells for under US$6,000. Pitching the Hongguang Mini not as a cheap car but a coveted accessory in brand-conscious China is brilliant, JSC Automotive’s Siebert said.

Source: The Edge Markets June 05, 2021 00:00 UTC