In a recent discussion with Jody Bilney, Chief Consumer Officer Humana, about the changes occurring in healthcare marketing, I was fascinated to learn about her background. Kimberly Whitler: You’ve been a Chief Marketing Officer, Chief Brand Officer, and now a Chief Consumer Officer. In regulated industries, marketing has historically been conceived of as marketing communications. Whitler: You’ve helped companies transition from B2B to B2C marketing. So B2B businesses can learn about consumer insight and value creation from B2C marketers.

Source: Forbes October 29, 2017 02:48 UTC