Chelsea have agreed a deal with IFS, an AI technology company, to be their shirt sponsor until the end of the season. Chelsea have not had a permanent front‑of‑shirt sponsor since their deal with telecommunications company Three ended in 2023. The deal means the Blues are no longer the only Premier League club without a sponsor in the prominent slot. Infinite Athlete, a sports technology company, and property developer Damac have both appeared on the front of the shirt in short‑term deals. The new "multi‑year global partnership" will see IFS move off the front of the shirt in the summer, but the wider agreement will run until 2028.

Source: BBC February 20, 2026 19:47 UTC