Chelsea's long wait for a shirt sponsor is over after they signed a deal with an AI provider – although their name will only appear on their blue jerseys for the rest of this season. One of the main issues was over the value of such a deal, with Cheslea thought to have been seeking around £65m per season. Chelsea will finally have a shirt sponsor to adorn their jerseys for the remainder of the season‘We are incredibly proud to partner with IFS and leverage their leading edge AI software to help propel the club to even greater success,’ said Jason Gannon, Chelsea president. 'That’s what IFS Industrial AI delivers for the industries that power the global economy. Insiders said the value of the deal was in line with the club’s expectations.

Source: Metro February 20, 2026 20:44 UTC