Yes, the Cheetos mascot is now designing clothes in a super trendy (and slightly hilarious) marketing move. To ring in spring fashion and spring snacking, Cheetos partnered with Betabrand to create snack-inspired formalwear. Timed to coordinate with Easter dressing -- Cheetos' fashion collection is heavy on pastels -- the spring line also promotes Cheetos' new roster of limited edition seasonal products, including salted caramel puffs, which sound a lot like the classic Chicago popcorn blend mixing cheddar and caramel kernels. This isn't the first time Cheetos has broken into the fashion world. In November 2016, Cheetos debuted its very first luxury holiday lookbook, vended out of the now defunct online Cheetos Store.

Source: Forbes March 28, 2017 21:45 UTC