“It has been a step-change year for us across the MENA region, all driven by the partnerships we’ve put in place with our merchants over the past decade,” said Pousaz. Checkout.com has seen marked success with its land-and-expand strategy to grow share-of-wallet within its current merchants and it has equally seen the growth of net-new merchant accounts as well. The MENA region is also outpacing larger regions (such as Europe and APAC) with its adoption of in-app social shopping and buy-now-pay-later. "Checkout.com had an excellent reputation locally from working with many large merchants in MENA. Checkout.com is one of our growth partners that play a role in allowing us to retain and attract customers.”—Hassan Mahbub, Head of Strategy, Careem Pay.

Source: The North Africa Journal December 20, 2021 08:00 UTC