Advertising could prove a lucrative strategy for OpenAI, as using the information from people’s conversations with ChatGPT could make for highly targeted ads. OpenAI said it will not serve ads to users who have identified themselves as, or who it believes are, under 18. (The company uses AI to estimate users’ ages based on their conversations and usage habits.) Ads are likely to be a growing part of users’ AI experiences across a range of platforms. In December, Meta began using information from users’ interactions with its AI chatbot to target them with more personalized ads.

Source: Egypt Independent January 17, 2026 14:33 UTC