Peer-to-peer fundraising – especially a focus on supporters directing their networks to make contributions to charity: water in lieu of personal gifts on their birthdays. charity: water was the first nonprofit to amass 1 million Twitter followers and is one of the biggest beneficiaries of Facebook fundraising. A few years ago, charity: water leadership realized that their peer-to-peer fundraising was difficult to sustain (few birthday fundraisers repeated their efforts, for example). While this and much more innovation was happening on the individual supporter development side of charity: water, partnerships with brands was for many years a relatively quiet part of the charity: water equation. charity: water had some standout corporate initiatives (such as the longstanding Smile Generation program, their Halo Award-winning partnership with PDS Dental Services), but charity: water was not one of those groups that people in the know pointed to as a fountain of outstanding cross-sector activity.

Source: Forbes May 20, 2019 10:52 UTC