Advertisers will be able to book pan-European campaigns across Channel 4’s All4 and equivalent online TV services operated by Germany’s ProSiebenSat1, France’s TF1 and Mediaset, which has operations in Italy and Spain. The broadcasters claim their VOD services reach more than 160 million viewers a month. Broadcasters have started to make increasing amounts of money from catch-up TV services, with Channel 4’s digital revenues climbing 24% last year to £102m. However, there are fears that the sheer scale of Google’s YouTube and Facebook’s online video could limit the commercial growth of broadcasters’ VOD services. They also fear that marketers’ spend on TV advertising could be lost to online video.

Source: The Guardian November 13, 2017 18:00 UTC