Thanks to digital cinema, the distribution of Tamil films across the world is now possible at a reasonable cost. However, the 4 a.m. shows became an opportunity for fans to “celebrate” the release of such films, making this a uniquely Tamil Nadu phenomenon. Many people in the industry say the early morning shows, screened in about 50 single-screen theatres in Tamil Nadu, were a way of resolving this market anomaly. In the absence of special shows, the producer of Leo sought a higher share in the revenue from theatres. The future of special shows appears to be bleak.

Source: The Hindu October 22, 2023 19:58 UTC