Corporates are investing heavily in social-impact projects to win new patronage as well as make their business sustainable. At an open session with the press last year, Safaricom officials stressed this changing face of business, that is, moving away from corporate social responsibility as it has always been. “The business of business can no longer be just to do business. It also rolled out Shupavu 291, targeting students to access education materials. For instance, the Lake Turkana Wind Power project, which expects to hit break-even point in 2024, has already spent Sh243.6 million on social programmes since 2015.
Source: Daily Nation March 12, 2019 12:00 UTC