Among other things, it endorses business and travel along the paths followed by ancient Chinese traders. At the same time, explosive growth e-commerce is changing the way consumers spend and pressuring malls to reinvent themselves. Food, local culture and craftsmanship can be closely entwined, whether at a resort destination or just a shopping mall, Heim said. “China should definitely concentrate more cultural resources for developing tourism,” Heim believes. In the here and now, Heim is also tackling the problem of shopping malls in China whose business has been hurt by the convenience of online shopping.

Source: Forbes May 19, 2019 09:22 UTC