Based on Chanel's lawsuit against WGACA, non-genuine goods, rather than counterfeits, are perhaps the more pressing source of risk for luxury resellers who authenticate products. Further, platforms that choose to authenticate secondhand luxury goods to consumers regardless may consider checking the origins and first sale of those secondhand luxury goods to ensure the goods were authorized for sale in the first place. Eyes will be on the ongoing litigation between Chanel and WGACA and TRR, as these decisions may shape the modern luxury reseller industry. § 1114; see Julie Tamerler, The Ship of Theseus: the Lanham Act, Chanel, and the Secondhand Luxury Goods Market, 32 Fordham Intell. Chanel products are assigned unique serial numbers once the product has been authorized for manufacture and determined to meet Chanel's quality requirements.

Source: Forbes January 09, 2023 13:23 UTC