The 88-page document details information to guide national, state and district level communication activities to enable information about Covid-19 vaccines and vaccination process reaches all people, across all states in the country. The four key areas that will be addressed as part of interventions under the strategy are -- giving information on COVID-19 vaccines, addressing vaccine hesitancy, building vaccine eagerness along with maintaining and sustaining COVID appropriate behaviours. “The communication strategy that supports the Covid-19 vaccines roll-out in India seeks to disseminate timely, accurate and transparent information about the vaccine(s) to alleviate apprehensions about the vaccine, ensure its acceptance and encourage uptake. Community WhatsApp groups like that of school/parent groups, RWAs, SHGs etc. "Identify and engage WhatsApp champions from WhatsApp Groups (e.g.

Source: Mint December 31, 2020 13:52 UTC