LOS ANGELES—Celebrities who flaunted their pot smoking for decades when it was taboo are now cashing in on the legal cannabis boom. It makes sense that celebrity branding would be popular in the nascent pot industry as businesses work to promote a product that was once sold only by illicit drug dealers. GCH’s latest fundraising round will go toward creating new types of products, including a line of Nelson’s pot that’s grown outdoors in an environmentally friendly manner. Davison said he was initially skeptical of creating a company based on a celebrity brand. Willie Nelson is the perfect guide.”Even if it proves successful for some, the celebrity branding strategy won’t last forever, Metaforce’s Adamson said.

Source: thestar January 31, 2018 19:41 UTC