Brands pay thousa­nds of dollar­s to celebr­ities for a single social media postLONDON: Ellie Goulding, Rita Ora and other celebrities have agreed to spell out in social media posts if they are being paid to promote a brand, Britain’s Competition and Markets Authority said on Wednesday. The agency said it has secured formal commitments from 16 celebrities, who also include models Alexa Chung and Rosie-Huntington-Whiteley, to change how they label social media posts to their millions of followers. Brands pay thousands of dollars for a single social media post. “Further investigation work will look at the role and responsibilities of social media platforms,” the CMA said. The CMA said last August it had begun investigating the trend of celebrities and social media “influencers”, such as bloggers and vloggers, endorsing brands.

Source: The Express Tribune January 23, 2019 17:33 UTC