There are other reasons too why so many Indian television commercials—and not as many print or radio jingles—feature in the list of iconic ads. Actually the trend—or call it the British hangover—of portraying western lifestyle in Indian ads continued for about a decade even after independence. Parameswaran believes that over the last 70 years, Indian advertising has been able to create an idiom that is unique to our culture and society. Indian advertising may not have won many international awards but that is not necessarily a bad thing because what it has created are works in a unique Indian setting. “Indian advertising needs to keep investing in understanding the changing Indian consumer, changing Indian society and popular culture.

Source: Mint August 20, 2017 18:11 UTC