Linked by geography and superstar LeBron James, the defending NBA champions on Monday announced a multiyear sponsorship deal with Goodyear. The Cavs will wear the tire giant's winged-foot logo on the fronts of their jerseys starting next season. The Cavs are the latest NBA team to land a corporate sponsor. Last year, the league approved teams signing companies to place logos on the upper left portion of their jerseys. I can't imagine a better situation with our new Cavs jersey than bringing together Nike and Goodyear, two companies that mean a lot to me and my family."

Source: CBC News May 15, 2017 15:22 UTC