Written by CNN StaffThe fashion industry -- with its close relationship to celebrity and pop culture -- finds itself at home in the world of online memes. Some say the first fashion meme may have originated with none other than Jennifer Lopez and the striking green Versace dress she wore to the Grammys in 2000. With so many people looking for it online, the dress helped the fashion industry grasp the power of the internet, and inspired Google to invent Image Search. While the internet remains still very much intact, the phrase "break the internet" became shorthand for something that goes next-level viral. Since then, memes have continued to evolve and even fashion powerhouses like Gucci -- which back in 2017 used them to sell luxury watches -- are banking on meme power as a marketing tool.

Source: CNN February 05, 2020 11:48 UTC