Cathay Pacific Airways Ltd is doubling down on mining customer data. The airline is logging the travel habits of lucrative business-class flyers, such as when they want their seat laid flat, in a bid to individually tailor flights for them, chief executive officer Rupert Hogg said in an interview in Singapore March 18. Cathay seeks to track 23 categories of behaviour and aspirations, 12 of which are particularly important, he said.

Source: The Star March 19, 2019 08:37 UTC