Cathay Thai launches rebrand - News Summed Up

Cathay Thai launches rebrand


Cathay Thai launches rebrandCathay's Move Beyond campaign enables passengers on long-haul flights to destinations such as North America, especially the US, to make transfers at Cathay Pacific’s hub in Hong Kong, says a country manager. Cathay Pacific's Thai arm sees the airline’s newly launched rebranding strategy as an effective approach to attract passengers amid the current slowdown in the aviation industry. “In terms of passenger operations, we have to monitor closely to adjust flights and frequencies that meet the demand of passengers. Cathay Pacific, the flag carrier of Hong Kong, operates services to 200 destinations and up to 10 daily flights on the Bangkok-Hong Kong route as the territory is one the most popular destinations among Thais. He said the Move Beyond campaign enables passengers on long-haul flights to destinations such as North America, especially the US, to make transfers at Cathay Pacific’s hub in Hong Kong.


Source: Bangkok Post July 02, 2019 12:45 UTC



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