And while both generations are fluent with technology, marketing to Gen-Z consumers the same way as Millennials won’t necessarily succeed. Marketers need to tailor communication to be customized to the platform and snappy. So brands need to be invited into a relationship with these consumers like never before. Only 23% of Gen-Zers think brands should stay out of politics, and 89% think companies should speak out on social and political issues related to their products and services. To resonate with Gen-Z, marketers must think carefully about what their brands stand for.

Source: Forbes April 05, 2019 17:15 UTC