With a diverse and successful background ranging from swim coach to real-estate agent, to (my favourite) the founder of a Canadian wine enterprise, Wilson is the brains behind the CBC’s recent 2020 Tokyo Summer Olympics and 2022 Beijing Winter Olympics coverage. (For example, marketing the 2020 Winter Games in 2021 had some of the ad agencies more than a bit perplexed!) But Wilson and his public broadcaster team thoughtfully rose to the occasion and totally validated the CBC/Radio-Canada’s digital transformation strategy: for example, hear how the Tokyo Summer Olympics reached a record number of Canadians on digital platforms. In addition, listen in for a sneak preview to some poignant future-casting regarding the CBC/Radio-Canada’s media approach to the 2024 Summer Olympics in Paris. Listen to Chris Wilson, executive director CBC sports and Olympics, probe that idealism… you might be quite surprised by his conclusions!

Source: CBC News March 31, 2022 05:18 UTC