(Canadian Armed Forces/YouTube)For the second quarter (July to September), no summer advertising spending was disclosed. The shifts emerge in the third quarter (October to December), which reports $17 million worth of federal advertising, but re-prioritizes these messages compared to the first quarter. PCO was not allocated any central advertising fund resources in earlier quarters. The federal budget in November added $25 million to increase the annual limit for its central advertising fund in 2025-26. The November budget document lays out an additional $80 million for the central advertising fund for the next four fiscal years, suggesting an increased focus on paid advertising messages in the Carney government's communications strategy stretching into 2030.

Source: CBC News February 21, 2026 00:01 UTC