Carlsberg’s Baltika brand is the most popular beer in the Russian market dap picture alliance/AlamyMoves by Russia to curb excessive drinking took the fizz off full-year trading at Carlsberg. The Danish brewer owns Baltika, Russia’s bestselling beer, so has been hit hard by regulations introduced in 2016 limiting plastic bottle sizes to a maximum of 1.5 litres. Carlsberg said that in Russia, which accounts for about a fifth of its sales, its market share had fallen from 34.6 per cent to 31.9 per cent as volumes slumped by 14 per cent, although its focus on value meant that profits had increased. Carlsberg, the world’s third largest brewer behind Anheuser-Busch Inbev and Heineken, was founded in 1847 by Jacob Christian Jacobsen. Twenty-one years later, its beer was first exported to Britain.

Source: The Times February 07, 2018 17:03 UTC