A super app is a do-everything mobile app, with the best combining all aspects of a consumer’s world into a single platform. From a consumer standpoint, a super app like Careem could offer a less fragmented experience. 2018 was a banner year regarding such initiatives, including the launch of a payment platform GrabPay, foodservice delivery platform GrabFood and the acquisition of Uber’s business in Southeast Asia. “There are so many synergies in the apps that you build,” Sheikha explained. While Careem declined to speak about the potential acquisition talks, Sheikha said he views Uber as less of a competitor as Careem moves into its super app stage of development.

Source: Forbes March 11, 2019 20:30 UTC