In late July, the auto maker pulled a television ad for the car in part to ‘avoid any potential confusion’ that the vehicles were fully autonomous. Mercedes-Benz pulled the television ad in late July in part to “avoid any potential confusion,” a company spokeswoman said. Mercedes-Benz already had removed the “self-driving car” reference from the separate print ad after the fatal crash in May of a Tesla Motors Inc. TSLA -1.49 % electric car that was driving itself. Since the Tesla crash, U.S. lawmakers, safety advocates and others have begun homing in on how car companies describe their autonomous-driving systems. Volvo Car Corp. offers Pilot Assist on some cars, part of a group of features dubbed Intellisafe.

Source: Wall Street Journal September 04, 2016 14:28 UTC