Conversely, the deflated market deprived Disney of vital marketing opportunities: there were fewer cinemagoers to be shown the Captain Marvel trailer on the big screen. Any fears that the female-powered Captain Marvel might suffer the same fate have been allayed. A similar trajectory would take Captain Marvel to around £39m. Captain Marvel grossed 68% of the entire UK box office at the weekend, with the other 189 titles on release (tracked by data gatherer Comscore) sharing the remaining 32% of the pie. In the meantime, it is more modest titles that are chancing their luck against the second session of Captain Marvel.

Source: The Guardian March 12, 2019 11:43 UTC