The golden keys are the insignia of Les Clefs d'Or, an international association of elite concierges. Les Clefs d'Or were the thinly veiled inspiration behind Wes Anderson's Society of the Crossed Keys.) In 2017 he became president of the French Riviera association of Les Clefs d'Or. It's a dream to be a concierge, but to be a concierge Clefs d'Or at the Carlton is something. I don't know if in other countries it's normal, but in France it's really, really strange.

Source: CNN May 29, 2017 01:18 UTC