F!VE Drinks Co. makes a line of premium ready-to-drink canned cocktails F!VE Drinks Co.Today’s hard seltzer consumers are tomorrow’s ready-to-drink cocktail imbibers. “We’re targeting a consumer that is looking to trade up from their hard seltzer or away from beer and wine,” DesRosiers added. Similarly, they also believe that some hard seltzer drinkers will convert to canned cocktails. In addition to Rogue, companies like Dogfish Head, New Realm, and Southern Tier, among others, have all recently entered the canned cocktail category. Meanwhile, 10 Barrel Brewing and Devils Backbone — both owned by Anheuser-Busch InBev — have their own canned cocktail lines.

Source: Forbes May 31, 2021 21:11 UTC