Andrew Geere is CEO of the UK-based Accapi Group, the exclusive distributor of American brand Ruffwear’s products in Europe. According to the European Pet Food Industry Federation, the dog population in Europe stands at around 85 million with 21% of European households owning a dog. They’re interested in gear that helps them enjoy outdoor pursuits with their dog with purchases that are driven by quality and function. Geere: With many independent retailers and a significant dog population, it represents a real growth opportunity for us. Traynor: How do outdoor retailers benefit from stocking Ruffwear?

Source: Forbes April 12, 2019 14:03 UTC