Canadians love loyalty programs. Try shopping at any major store without being asked for your loyalty card or rewards app at checkout — you can't. Duped into spendingWhen you consider the real cost of our increasing debt burden, our urge to splurge and the risk of points deflation, Canadians should be wary of loyalty programs — not enticed by them. But the true value of any loyalty program lies in its ability to drive changes in consumer behaviour. Through loyalty programs, retailers know what you like and how much you'll spend because you told them.

Source: CBC News February 05, 2018 09:00 UTC