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Canadian pranksters Nelk have millions of young followers. Their ‘dangerous’ decision to party during the pandemic is good for business
One 18-year-old fan from Halifax, Andrew Henteleff, says “a large part of ‘Nelk’ is not listening. Just last week, Forgeard, originally from Mississauga, encouraged fans to attend a “brotest,” calling on gyms to reopen in California. They’re all acting like there’s no pandemic.”Their disregard for pandemic safety isn’t out of ignorance, she said, but a deliberate business decision. Their (beer) shotgun tools, their shirts: it’s insane.”Though they’ve taken much of their business across the border, Nelk’s brand is unabashedly “Canadian,” and influential with young people back home. A post on Nelk’s unofficial subreddit, where fans flock to discuss videos and gossip, criticized the group over their lack of precautions.
Source: thestar August 10, 2020 09:02 UTC
