Back in 1967 Canadian Club launched its Hide A Case campaign, with 25 cases of booze dropped in remote locations all over the world. They found it while on their honeymoon, which David decided should be in Venezuela after he saw an ad about the hidden cases of whisky. After clambering through forests and over giant boulders, David found the case of Canadian Club wedged under a huge rock. WHERE DID CANADIAN CLUB HIDE ITS STASH OF WHISKY? Canadian Club ended its Hide A Case campaign in 1991 and the accompanying ad campaign ceased

Source: Daily Mail February 14, 2018 13:52 UTC