Canada based media firm QYOU Media Inc on Tuesday announced that it has entered into a definitive share purchase agreement to acquire homegrown influencer marketing Company Chtrbox (Chatterbox Technologies Private Limited) in India for an undisclosed amount. QYOU Media will initially purchase a majority stake in Chtrbox, with a three year earn out. The acquisition will lead to an expansion of QYOU’s influencer marketing business in India and also deliver immediate capabilities to QYOU’s India broadcast operations, through acceleration of the company’s content, advertising and e-commerce initiatives. When we combine this with Chtrbox’s digital acumen and unparalleled knowledge of the world of influencer marketing, it is truly a match made in heaven. As an added bonus is the ability to integrate various aspects of the Chtrbox business and our talented US influencer marketing teams and leverage the best of all of these capabilities."

Source: Mint June 01, 2021 14:26 UTC