OpenAI, which makes ChatGPT, is planning its second Super Bowl TV commercial, the Wall Street Journal reported. The Super Bowl ads are a high-stakes pitch to win new fans and become enmeshed in American life. But the AI industry faces a special challenge, because it’s selling a vision of the future that Americans don’t like. “The next era of AI marketing will not be won by showing what machines can do, but by clarifying what humans still own,” she said. The planned Super Bowl commercial for Anthropic’s Claude mocks ChatGPT’s recent addition of advertising messages to the widely used chatbot.

Source: New Zealand Herald February 08, 2026 22:02 UTC